Have you ever noticed while
watching T.V. on props such as a carton of milk will either have A) a real
logo, B) a fake brand, or C) a blur over the logo? Such as Zoey 101, a T.V.
show played on Disney channel, all the laptop’s symbols are pears. Similar to
what the apple logo looks like on a Macintosh computer. Some T.V. shows will
have real logos, like a can of coco-cola, as compared to others (commonly in
reality shows) where a brand is blurred out. If a producer has decided not to
show case any logo’s that is easily replaced with fake logos. Whereas if a
producer decided to incorporate logos there are factors they must think about;
such as, how much money is that company willing to pay, and whether or not the
logo even suits the image of the film. Whether or not the logo fits the image
is an opinion, but the money is based on good decisions. Prices range from
pocket change to 50 million dollars. Prices depend on the film. If the film
seems trustworthy to become popular maybe a couple million dollars would be
offered. But say a sequel, for example Harry Potter, could be paid multi millions
for product exposure. Or sometimes the logo is just simply there and shown for
free in the James Bond films, car companies Ford and Aston Martin reportedly
paid 50 million dollars to give their cars good exposure. This money was paid
due to the films popularity. Lastly the pear case! Where did those pears in Zoey
101 come from? Well supposedly, this logo is a parody from Apple Inc. This pear
logo is also showcased in other popular television shows such as ICarly, Danny
Phantom, and The Fairly Odd Parents. Fun Fact. Also in Sex And The City there
is a scene where one of the characters is holding a New York Times magazine. An
employee of that magazine noticed, while watching the movie and states in a
blog of her own, “…walked all the way across the office, and cornered New
York's communications director, Serena Torrey.”Did we pay to be in Sex
and the City?" we demanded.” (‘Sex and the City’ Causes Us to
Investigate Product Placement, Ourselves: nymag.com) The answer to her question
is no. The producer in this situation was just generous and felt that the logo
fit, and that’s the image he wanted and did not bother to make money off of it
(although he made millions off of it regardless).
